Now, word comes to us from a secret underground lair (well, OK, from a PR firm) that Diesel is trying to tractor-beam the comic-book crowd to the cologne counter by giving its clench-fisted Only the Brave bottle a major makeover. Holy heroic tie-ins! It was just a few months ago we were mentioning that the men’s fragrance market was moving in a more manlier direction. This article was originally on a blog post platform and may be missing photos, graphics or links.
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