With the addition of the name “TikTok” to the symbol, users remembered the brand better. The logo of the “Note” that was present in the application or on other advertising products did not always guarantee brand recognition and memorability. The name TikTok is added to the symbol for greater brand recognition around the world. The TikTok platform debuted in 2016 but went public only two years later when it became the largest video community through a merger with Musical.ly.
It is a social network where users can post and watch short videos up to 3 minutes long. TikTok is the international version of the Chinese program Douyin. After all, the TikTok application in China is known as Douyin, which translates into English as “Shaking Music.” As a result, the logo looks as if electromagnetic waves distort it. They tried to portray the tremolo effect, which is a trembling sound when a single note is repeated. But this is an erroneous opinion since the developers did not set out to create an anaglyph and did not do a horizontal shift of the picture. Many people think that you need to look at her in 3D glasses.
In this case, the emblem seems stereoscopic. According to the designers’designers’ idea, black resembles a hall during a rock concert, when it is dark around, and the light falls only on the stage. The pattern looks unusual due to the combination of three colors: black, purple, and blue. The choice of symbol is due to the fact that the media platform is often used to shoot small music videos. The eighth note is depicted on the TikTok logo.
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